Heart U Back is a new collection of jewelry created to benefit the ASPCA (American Society for the Prevention of Cruelty to Animals). This collection of jewelry has been uniquely designed and created to express the heart-warming bond between pet and the pet owner. The signature Dog Bone Friendship Bracelet is a stack of dog bones in either silver tone or gold plate, hand-woven together by colorful adjustable cord. It is a great way to show the world that you support sheltered animals. A percentage of the purchase price of each Heart U Back item sold will benefit the ASPCA, with a promise of at least $125,000 by founder Gavin Kovacs.